Placing architecture centre-stage is the primary objective in the continuing evolution of the practice.

To ensure this, the following five fundamental design criteria are key components in our design procedure:

1. Clarity of concept

2. Sound place-making principles

3. Architecture as consequence of the public realm

4. Site-specific response to context

5. Design integrity from concept to detail

This sets an overall framework within which individual creativity and response can flourish to articulate the diversity of the practice.